The highly diverse nature of the whole sales process make it complex and thus requiring immense amount of effort to monitor and control.
This is a reason why lot of success in sales is concentrated in few pockets or amongst select individuals.
Also handling the pressure of delivering results compels the sales leadership to divert all energies to few critical aspects of business there by making the whole business vulnerable.
While the sales leaders are focused on their delivery, there must exist a mechanism which effectively provides feedback on the happenings on the ground helping the management to enunciate necessary tactical corrections and intervention.
Relying solely on human execution, the potential for failure is great.
Even if the company is prosperous, it is possible that there could be gaping holes between your company’s perceived level of success and the reality of missed sales opportunities.
Most companies readily institute a comprehensive Audit to ensure strict adherence to your company’s targeted policies, as well as to provide an effective system of accountability & control across various internal functions like Finance, Operations, IT, HR.
An uncompromising commitment to this practice keeps your company financially sound and strengthens shareholder confidence. In the same spirit of insisting on accountability and commitment, why not have an external validation of your Proposed Sales process and hold your sales department as accountable
Sales Audit is your tool for exercising more control on the sales management and bridge the Strategy-Execution Gap